HZ info, From November 25th to 27th, the 2025 China International Coatings Expo was grandly held at the Shanghai New International Expo Center. Boasting a record-breaking scale of 105,100 square meters, the expo brought together over 1,460 exhibitors from 30 countries and regions. Tens of thousands of professional visitors gathered to witness this premier global event for the coatings industry.

The Huaguoshan booth stood out among numerous exhibitors through a perfect fusion of uniquely ingenious design aesthetics and formidable technical strength. Its open, fluid spatial layout and stylish, high-end visual presentation created a professional communication space that combined both aesthetics and functionality, delivering an immersive experience for every visitor.

Technological Innovation: Three Brilliant Product Lines Crafted with Ingenuity

The Huaguoshan team meticulously curated over 300 outstanding samples, covering three major product lines: waterborne wood resin, waterborne industrial resin, and waterborne resin for soft substrates. With cutting-edge technical solutions and superior application performance, these products won unanimous praise from the audience, making the Huaguoshan booth one of the most popular and influential technical showcases of the expo!

Waterborne Industrial Resin Zone

This zone provided professional and efficient waterborne coating solutions for applications such as rail transit, buses, machinery and equipment, power transmission and transformation, plastics, wind power, and silicone PU flooring.

For Rail Transit and Buses: Huaguoshan presented a complete coating system from primer, intermediate, and topcoat to clear coat. Focused on excellent adhesion, long-term weather resistance, and superior chemical resistance, the system ensures vehicles remain as good as new in complex environments while balancing efficient construction with a top-tier appearance.

For Machinery and Equipment: Huaguoshan focused on coating efficiency and robust protection. The ultimate 2K wet-on-wet process significantly improves efficiency while providing excellent salt spray resistance. The construction-tolerant orange peel/hammer texture solutions help conceal substrate defects, meeting the diverse aesthetic and protective needs of equipment.

Waterborne Wood Resin Series

With outstanding clarity, high gloss, high fullness, hardness, scratch resistance, and application-friendliness, these products are widely used in American-style coating, high-end custom furniture, furniture sets, outdoor wooden landscapes, bamboo products, and hotel/office furniture.

Addressing the "Oil-to-Water" Challenge in Nankang: Huaguoshan precisely launched two key solutions to this industry-wide issue:

Houxian® W2009: With its fast construction and extended pot life, it perfectly meets the high-efficiency production needs for panel and mobile furniture.

Houxian® W2008/W2008pro: Relying on its excellent water and moisture resistance, it has become a reliable coating choice for high-frequency use scenarios like dining tables, chairs, and coffee tables.

Waterborne Resin for Soft Substrates Zone

This zone introduced a series of innovative products for leather, ink, garment printing, footwear materials, plastic-replacement coatings, paper varnish, and barrier coatings.

Houxian® U4251: With excellent flexibility, high gloss, and non-blocking properties, it meets the durability and aesthetic requirements for high-end footwear and garment printing.

Houxian® U1003: With its outstanding performance of withstanding 180°C heat press without deformation, it overcomes the technical bottleneck of high-temperature processes like transfer printing and hot stamping.

Houxian® 8203: With its excellent sealing properties and high KIT oil resistance, it sets a new standard for safety and environmental protection in food packaging barrier coatings.

Sino-Foreign Technical Exchange: Exploring the Future of the Industry Together

Inside the Huaguoshan booth, professional clients from home and abroad were in a constant stream, creating an unprecedented bustling scene! Industry clients and experts of different languages and backgrounds gathered here, turning the booth into a spontaneous technical exchange forum.

Based on a deep understanding of common industry pain points, the Huaguoshan team engaged in in-depth discussions with global clients on topics ranging from construction processes and key performance indicators to cost optimization and environmental upgrades. This technical collision, transcending language and cultural barriers, not only precisely addressed market demands but also provided valuable industry insights for the future development of waterborne coatings.

Innovative Interactive Experience Ignites High Popularity

The Huaguoshan booth was bursting with energy, and its trendy interactive experiences attracted countless fans, making it a must-visit check-in point that visitors eagerly recommended to one another.

Here, you could shake hands and converse with an agile humanoid robot to feel the warmth of technology; you could take a break at the "energy station" with coffee and fruit, chatting with peers; and you could participate in the 100% lucky capsule twist game to take home practical gifts like branded power banks and exquisite "Hou Xian" merchandise.

These carefully designed activities infused professional technical exchanges with a sense of discovery and fun, making the Huaguoshan brand image deeply rooted in the hearts of visitors amidst laughter and joy.

Grateful for the Encounter, Looking Forward to Painting a New Chapter of Green Coatings Together

The grand event has concluded, and Huaguoshan returns with a full harvest. This harvest lies not only in the industry's attention but, more importantly, in the resonance and trust generated from in-depth exchanges with every customer. This bond will be transformed into the warmest internal driving force on Huaguoshan's path forward.

Huaguoshan will continue to provide more valuable solutions for global partners, achieving mutual empowerment with its solid technical accumulation and keen market insight.

Innovation never ceases, and service never stops. Huaguoshan looks forward to joining hands with industry peers to drive a new revolution in waterborne coating technology and write a new chapter of green development!